The Brescia‑based company, a world leader in the motorcycle and rider accessories segment, has won one of the most prestigious national awards assigned each year to the best online communication campaigns. The award ceremony took place last night, May 21, in Milan, in front of a large audience of entrepreneurs, creatives and industry professionals.
Brescia, May 22, 2014 – A prestigious recognition for Givi, a world leader in the motorcycle and rider accessories segment. The Brescia‑based company has won the Interactive Key Award, a prize awarded every year to the best interactive communication projects and one of the most coveted in the advertising world. The winning entry was the innovative website developed for Givi. In addition to its highly impactful graphic design and simple, intuitive menu, the new virtual showcase dedicated to the world of bikers impressed the jury with its high level of engagement.
The award ceremony took place last night, May 21, in Milan at the IULM Auditorium, in front of a large audience of entrepreneurs, creatives and sector professionals. Hendrika Visenzi, Managing Director of the company, accepted the statuette on behalf of Givi. “We are proud of this important recognition,” said Hendrika Visenzi. “Our goal was not only to create a virtual showcase to display our product range, but also to share — in the fullest sense — our passion for the motorcycle world, giving users the opportunity to live a unique and engaging experience. For this reason, we are doubly happy.”
Developed by the Aipem‑Vodu Group, specialized in integrated communication and web marketing projects, the new Givi website features a special interactive graphic configurator, accessible directly from the homepage, allowing website users to equip their own motorcycle with the brand’s accessories, giving them a fully personalized and customizable experience.