In Malaysia and throughout the world, small and medium enterprises (SMEs) play a essential role in the country's economic development. As such, the BrandLaureate - SMEs BestBrands Awards 2012 is dedicated to recognizing SMEs and their contribution to the business community and their countries.
It is also an annual event to promote branding in Malaysia and the Asia Pacific region. It serves to identify and nurture outstanding Malaysian brands to be transformed into global brands.